About
GÜDERICH is a gender-neutral experience.
GÜDERICH is a new approach to fragrance, beauty, and fashion. We’re the internet’s favorite luxury provider.
GÜDERICH began as set of affirmations founder Jonathan Richardson wrote to himself while dealing with dark days during his early 20 (somethings).
Already having a background in beauty + fashion he understood how powerful the right routine could be to transform the skin, body, and confidence. Jon decided that the best way to get out a small but powerful message, that reassured him in moments of darkness was to create (and share) as many good (or GÜDE) moments as possible. From there - Güderich Skincare, Fragrance, and Gear were born.
After traveling for months sampling organic ingredients and premium fabrics Jon, developed the beauty and fashion experience known today as GÜDERICH.
The root of Jon’s purpose is to spread love, boost confidence and normalize the complexities of the human experience. And he intends to use every medium he possibly can to convey that message and feeling.
Meet Jon
Founder + CEO Jonathan Richardson
After finding natural organic ways to create luxury products, Jon understood how powerful the right routine could be to transform the skin, body, and confidence.
Ricardson decided he would help others feel good in their skin too. With support from his team, Jon created GÜDERICH The Luxury Experience. A Skincare, Fragrance, and apparel experience.
Our a passion for natural ingredients, but also an understanding that for many, a majority of skincare and fragrance products aren’t addressing their unique concerns.
Luxury Moments made for YOU
SKINCARE
Our skincare essentials are created with clean and cruelty-free formulas designed to help you look and feel your nourished, juicy best.
FRAGRANCE
Oil Parfüm | The Gender Neutral Fragrance Experience is created with clean and cruelty-free formulas. Gude Scents are designed to combine with the skin’s natural ph, curating a unique scent with each user.
GEAR
Premium Apparel, Accessories and Home accents created without gender, designed for any and everyone. Most of the Gear line ( made up of apparel, accessories, and home accents) features Jon's mantra: "I am a luxury experience" for those who use these products as self-love reminders and affirmations. What we’d call “the essentials”.
GÜDERICH produces their brand name collections in safe and fair conditions at independent workshops across the globe. Their collections are eco-conscious, luxurious, and custom to fit each user.
GÜDERICH is an independently owned and operated small business.
GÜDERICH is a black and LGBT+ owned business.
Affirmations + Manifestation got us here.
We use güde words exclusively, in all of our gear as a reminder that you are capable and worthy of creating a life you want.